News From PSAV

Marty Zitlin Joins PSAV's Creative Services Team

February 3, 2015 | Press Release
Bob Niersbach
Director, Communications - PSAV
(847) 385-3619

Schaumburg, IL, February 3, 2015 — PSAV® announced today, the addition of Marty Zitlin to its Creative Services team in Chicago.

After eight years as the owner and executive producer of Strategic Creative Communications, Zitlin has joined PSAV’s Creative Services team as this division’s first producer based in Chicago. He will office in the corporate offices in Schaumburg and report to Warren Goodson, director of production.

As a producer for meetings, events, broadcast TV, cable, and corporate video, and a creative force in each, Zitlin has always asked clients these simple, yet rarely asked, and critically important questions: “Why are you communicating this message? What is the goal? What do you expect your audience to do differently after the communication?” What does the audience think and feel about this message?” His background in developing a strategic approach for the meetings and events industry fits perfectly within the Theme-Story-Theme framework that PSAV’s Creative Services employs to engage their clients.

He is a communications strategist with knowledge of all media, as well as a master of presentation. Zitlin has trained executives from Fortune 500 organizations around the world and has vastly improved their presentation effectiveness.

Zitlin holds a Bachelor of Science Degree in Communication from Southern Illinois University. He is an MPI Paragon, EMMY, Cable ACE and Chicago International Film Festival award-winning producer. His extensive experience has been primarily in “live” and digital corporate communications including production services for CBS Network and other major entertainment organizations. He also has produced “live” national and international sporting and theatrical events for broadcast television.

His work in corporate communication programs include projects for Accenture, Schneider Electric/Square D, Sun Microsystems, Waste Management, Allied Signal, American Express, Avaya, Kraft Foods, Leo Burnett, Conservation International and Nordstrom, as well as many other global industry leaders.

About PSAV®
PSAV provides legendary service and innovative technology to create memorable experiences for planners, producers and customers across the corporate, association and special event markets. Combining local expertise and the broadest array of event technology, PSAV offers more resources in more places than any other audiovisual partner. PSAV employs more than 5,000 full-time, highly trained professionals in 1,400 destination resorts and hotels throughout the U.S., Canada, Caribbean, Mexico, Europe and the Middle East.

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